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BulletProof x 100 proof - competiton brief

Project type

Brand & packaging identity

Date

May 2025

BulletProof challenged us to create a brand out of a memory of our choosing - My memory was based on my curly hair growing up - I didn't fully understand how to care for my hair and now that i’m an adult it took nearly 18 years to get to grips with it,I created a packaging line of hair care product that are not only educational but also convenient for the user, this brand is rooted in heritage and acceptance.

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